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Social media
Organic audience
growth at over 30%
In comscore
lifestyle food
Unique visitors
per month
Food, travel, lifestyle
channels on CTV
RANKS #1 IN DIGITAL FOOD Millennials: Persons 25-34 | Millennial families 25-34 w/2 kids | Persons 35-44
Males 25-44 | College graduates | HH income $100K+

Path to Purchase:

Recipe sites represent the next big retail format for online grocery purchase and delivery

155 Million people access a digital food site each month Fexy Media’s digital food properties have Amazon Prime members: 77% of Serious Eats audience and 66% of Simply Recipes audience

Brands integrated into path to purchase

Path to purchase will significantly increase purchase of products sold online through Amazon Prime Now (APN) Grocery Partners
with integrated, shoppable recipes featured on APN and across top recipe/food sites including Serious Eats and Simply Recipes.

Customer Inspiration At the point of seeking recipe
and food content
Purchase Intent Recipe and ingredients direct
to Amazon shopping cart.
Immediate Grocery Delivery Two-hour home

Fexy platforms


Native branding elements throughout the recipe browsing experience, with brand names integrated into the ingredients list on Simply Recipes and Serious Eats.

Shoppable Brand Integration

Prime Now button that enables customers to purchase branded ingredients directly from the recipe page for 2 hour delivery.


Recipe and Brand Promotion

Recipes with sponsored ingredients and brand placements will be highly promoted across Amazon Prime Now.

Featured Ingredients to Shopping Cart Integration

Recipe pages on Prime Now with featured tiles of branded ingredients and featured product photography for easy one-click to shopping cart.

Native Placement & Brand Integration Opportunities

Native Offerings
  • Custom content development
  • Sponsored post
  • Custom branded recipe integration
  • Custom video production & integration
  • Access to culinary influencers
  • Dynamic social programs
  • Ownership of various channels
Branded Media & Sponsorships
  • Homepage/site takeover
  • Video pre-roll
  • Dedicated newsletters
  • Targeted display / content adjacency
  • Roadblocks
  • Custom multi-platform rich media executions
  • Programmatic / PMP

Video Solutions

  • Broadcast quality custom video production
  • Custom content with highly
    social digital storytellers
  • Editorial placement with
    premier distribution partners
  • Licensing Rights


  • Ad product development
  • Publishing solutions
  • Multi-platform including desktop,
    mobile and connected tv
  • Events & Experiential
  • Media planning and buying


  • Social velocity reporting
  • Social footprint tracking of content
  • Social insights across Internet
  • Research capabilities

Our Partners & Clients

US News logo
Atkins logo
P&G logo
Dreyers logo
Idaho Potato logo
American Heart Association logo
Bush's Best logo
Tuttorosso logo
P.F. Chang's logo
Lowes logo
American Red Cross logo
Brand USA logo
Panera logo
Kraft Foods logo
Tenet Health logo
TGI Fridays logo
Bank of America logo
Whole Foods Market logo
Barilla logo
Readers Digest logo
Penguin Random House logo
Say Vay logo
American Standard logo
Weight Watchers logo
General Mills logo
Pillsbury logo
Del Real logo
Nestle logo
Toyota logo
Arby's logo
Wolf logo
Blue Plate Mayonnaise logo
Minute Rice logo
Stubbs logo
Go RVing logo
AAA logo
Wells Fargo logo
Visit Florida logo
Oscar Mayer logo
Rice Select logo
UPS logo
Alaska Seafood logo
Capital One logo
American Diabetes Association logo
Anova logo
OXO logo
LL Bean logo
Hershey's logo
ChefSteps logo

contact fexy sales today

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Our Locations

Seattle, WA
2:13 pm
Nashville, TN
4:13 pm
Austin, TX
4:13 pm
Brooklyn, NY
5:13 pm
Looking for the Next Great Brand

We are always on the lookout for talented creators, digital brands and awesome companies to add to our portfolio of how-to / informational brands, so please give us a shout if you’re interested in learning more!

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