PANTRY INSIGHTS: Digital Food Intelligence | Late Summer 2021

ONLINE GROCERY SHOPPING | CHALLENGES FOR BRICK & MORTAR | HOLIDAY 2021 & 2022

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Consumers plan to continue shopping for groceries online 

40% home cooks say they will grocery shop online more in the future than they have in the past year, with about one-third saying they will stick with what they were doing during the pandemic.

The only demographic that intends to reduce the number of online orders is 65+

Consumers are taking a closer look at the healthfulness of their diets and meals they prepare.

Source: Food Business News
Source: Winsight Grocery Business

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Challenges for traditional brick-and-mortar grocery stores

Traditional grocery stores were designed for individual shoppers, not pickers filling dozens of orders an hour. Many supermarkets retrofitted their spaces during the pandemic to meet the new demand. Now they are challenged at how to keep up the growth without major overhauls of their retail spaces, that comes at a cost.

Source: NBCNews

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How Americans are grocery shopping online

69% of consumers have ordered groceries for home delivery

63% of consumers have ordered groceries for curbside or pick-up at the store

63% of online grocery shoppers have used a third-party shopping service such as Instacart or DoorDash

Gen Z / Millennials use more features when shopping online compared to the more transactional approach, like list-building, messaging with staff or personal shopper, product reviews and filter by product claims

Source:FMI Grocery Trends 2021

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Additional Insights:

• Holiday season could look different for grocery
• 39% of consumers are looking for ways to use the same ingredient in several dishes

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Looking ahead

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Source: 1P Relish Platform Proprietary Data

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For more information about Relish Shoppable Technology contact:
Lynn Woll
SVP Business Development
[email protected]