FoodieCrush, Two Peas and Their Pod, Recipe Girl and More Embrace Relish Shoppable Recipe Platform and Opportunities for Advertiser Integrations…


AUSTIN, TX; July 16, 2019 – This week at Digital Food & Beverage 2019, Fexy announced that top food blogs FoodieCrush, Two Peas and Their Pod, and Recipe Girl are now live with Relish, the company’s smart recipe technology platform. Relish is available across some of the leading food sites online, including award-winning Serious Eats and top food blog Simply Recipes. Combined, the Relish platform has over 40 million visitors per month, and a social footprint of over 28 million followers.

The Relish platform enables recipes to be shoppable, connecting home cooks to grocery e-commerce for same-day home delivery or in-store pickup. Additionally, Relish offers consumers menu planning, shopping list management, ingredient substitution, and more, making the daily question “what’s for dinner tonight” an easier, more efficient and successful endeavor.

Cliff Sharples, Co-CEO of Fexy and co-founder of Relish, emphasizes quality over quantity in the construction of the Relish platform. “At Fexy, we own and operate James Beard award-winning sites and have a team of best-selling cookbook authors,” Sharples said. “Recipes are our business, which is why we are so excited to partner with top food bloggers like Heidi Larsen, Maria Lichty and Lori Lange.” says Sharples. “As we create an entirely new way for the home cook to decide what to cook as well as easily acquire the ingredients necessary for a fantastic meal, we begin by ensuring Relish only includes the best recipes we know home cooks can be successful with.”

The Relish technology offers food blogs and recipe sites three distinct advantages over competitors in the quickly growing grocery commerce industry: a solution that combines Artificial Intelligence (AI) technology with Human Intelligence (HI) culinary expertise; a superior user experience with Smart Recipes TM and universal sign on; and world-class editors to build high engagement with the Relish audience.

“It is exciting to be at the forefront of the grocery e-commerce industry,” exclaimed Lori Lange, aka Recipe Girl. “Food and beverage brands can now seamlessly integrate into my recipes in a way that my readers trust and appreciate.”

“Just like my audience trusts me to offer great-tasting recipes they can be successful with, I want to ensure that shoppable recipe technology deployed on my blog is 100% accurate, and makes it easier for my readers to shop for the ingredients they need,” says Maria Lichty, founder of Two Peas and Their Pod. “I chose to partner with Relish because the team has proven experience in marrying food authority with seamless technology to build a superior experience.”

“I am excited to partner with Relish to make it easier for my readers to make great food by easily finding and purchasing the ingredients needed,” says Heidi Larsen, founder of FoodieCrush. “The details around ingredient substitutions, alternative ingredients and linked recipes are just some of the aspects that make Relish a fantastic user experience.”

ABOUT FEXY:

Fexy is a content-driven digital food technology platform, focused on helping millions of people answer the daily question of “what’s for dinner tonight?” Through its proprietary, connected platform called Relish, inspiring recipes become shoppable, and provide solutions for grocery retailers, brands, publishers and smart kitchen products. Relish is a web-based app and AI platform that allows recipe publishers to add features like saved recipes, menu planning, scalable shopping lists and shoppable recipes integrated with multiple grocery delivery services, including Walmart, Amazon Fresh, Instacart, Kroger and others. Fexy’s brand portfolio includes some of the top food sites online, including Serious Eats, Simply Recipes, Roadfood, and Relish.com. With 9 James Beard awards, several New York Times best sellers, and many additional awards, our extended audience of over 40M unique visitors per month ranks number one for the millennial generation in comScore, in addition to ranking number one for spending $500 or more for groceries online in the last month.

CONTACT: Elan Mayhew EMAIL: [email protected] PHONE: 425.681.6542