Sentiments towards online grocery shopping are shifting.

Across the US, consumers are changing the way they shop for groceries. 

We surveyed 2,152 consumers who have shopped for groceries in the last 30 days to understand more about how Coronavirus has impacted their grocery shopping habits.

Coronavirus is changing the way consumers shop for groceries

  • 24% said their grocery shopping habits have changed since Coronavirus.
  • Adoption rate of online grocery shopping is increasing at a more rapid rate, with 20% of consumers in highly infected areas saying they are more likely to purchase groceries online in the next 30 days, than the previous month.
  • 57% of the total US is doing some of their grocery shopping online, while in the highly infected areas it is slightly higher at 59%.
  • 79% are stocking up on certain items, including shelf stable products,  frozen foods, and paper products.
  • 16% are purchasing fewer fresh foods.
  • 54% are consolidating their shopping trips.

Survey was conducted with the general population, audiences on Simply Recipes and Serious Eats from March 6 – March 8. Highly infected states at that time were WA, OR, CA, NY and MA.

Fexy is the leading food technology company. Our Relish platform powers proprietary shopping technology reaching over 60MM home cooks monthly, across our owned and operated sites, Simply Recipes, Serious Eats and, as well as a hand-selected blogger network. 

We attract home cooks when they are trying to answer the question “What’s for Dinner Tonight?” and provide them the opportunity to save the ingredients to an online shopping list and purchase groceries for in store pick up or online delivery.

Relish Insights is a monthly look at interesting information regarding a consumers path-to-purchase journey in their grocery shopping experiences.