ONLINE GROCERY SHOPPING | CHALLENGES FOR BRICK & MORTAR | HOLIDAY 2021 & 2022

Green salad

Consumers plan to continue shopping for groceries online 

40% home cooks say they will grocery shop online more in the future than they have in the past year, with about one-third saying they will stick with what they were doing during the pandemic.

The only demographic that intends to reduce the number of online orders is 65+

Consumers are taking a closer look at the healthfulness of their diets and meals they prepare.

Source: Food Business News
Source: Winsight Grocery Business


Grocery store aisles

Challenges for traditional brick-and-mortar grocery stores

Traditional grocery stores were designed for individual shoppers, not pickers filling dozens of orders an hour. Many supermarkets retrofitted their spaces during the pandemic to meet the new demand. Now they are challenged at how to keep up the growth without major overhauls of their retail spaces, that comes at a cost.

Source: NBCNews


Typing on a computer

How Americans are grocery shopping online

69% of consumers have ordered groceries for home delivery

63% of consumers have ordered groceries for curbside or pick-up at the store

63% of online grocery shoppers have used a third-party shopping service such as Instacart or DoorDash

Gen Z / Millennials use more features when shopping online compared to the more transactional approach, like list-building, messaging with staff or personal shopper, product reviews and filter by product claims

Source:FMI Grocery Trends 2021


Additional Insights:


Looking ahead

Girl cooking in kitchen with her mom

Top Recipes
November 2020

Susanne’s Old Fashioned Pumpkin Pie
Cranberry Sauce
Instant Pot Award Winning Chili
No Bake Caramel Cheesecake Bars
Banana Bread
Mom’s Turkey Soup
Easy Shepherds Pie
Best Homemade Chicken Pot Pie
Perfect Mashed Potatoes
Perfect Pie Crust

Top Recipes Added to Shopping List
November 2020

Pumpkin Scones 
Suzanne’s Old Fashioned Pumpkin Pie
Cranberry Sauce
Banana Bread
Easy Shepards Pie
Slow Cooker Chili
Perfect Pie Crust
Turkey Brine
Vegetable Soup
Mom’s Turkey Soup


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December 2020

Prime Rib
Instant Pot Award Winning Chili
Christmas Cracker Candy
Banana Bread
Lasagna
Easy Shepherds Pie
French Toast Casserole
Instant Pot Prime Rib
French Onion Soup
The Best Roast Potatoes Ever

Top Recipes Added to Shopping List
December 2020

Prime Rib
Banana Bread
Easy Shepherds Pie
Christmas Cracker Candy
Baked Ziti
Lasagna
How to Make a Gingerbread
Spinach Artichoke Dip
French Onion Soup
Taco Salad


Top Recipes
January 2021

Instant Pot Award Winning Chili
Spinach Stuffed Chicken Breast with Feta
Banana Bread
Easy Shepherds Pie
French Onion Soup
French Toast Casserole
Lasagna
Chewy Chocolate Chip Oatmeal Breakfast
Easy Bagel Recipe
Baked Ziti

Top Recipes 
Added to Shopping List January 2021

Banana Bread
Creamy Chicken Gnocchi Soup
Easy Shepherds Pie
Baked Ziti
French Onion Soup
Perfect Air Fryer Steak with Garlic Herb Butter
Whipped Cream
Lasagna
Spinach Stuffed Chicken Breast with Feta
Vegetable Soup


Source: 1P Relish Platform Proprietary Data


For more information about Relish Shoppable Technology contact:
Lynn Woll
SVP Business Development
[email protected]